Think Fit.

Boutique Pilates and fitness studio.

Services:

Website
Brand evolution
Copy & SEO
Digital marketing

Think Fit had built a strong reputation as a high-end Pilates and fitness studio on Lisburn Road, Belfast, but the branding and website no longer reflected its clientele or premium offering. The old website felt outdated, difficult to navigate, and didn’t make class bookings as seamless as they should be. Nicola came to me looking for a refresh that felt sleek, sophisticated, and effortless — something that truly matched the experience she provides in the studio.

We crafted a classy new brand identity and a modern, conversion-focused website, ensuring a seamless experience for both new and existing clients.

YEAR: 2024

Creative team:

Branding & website: Claire Buchan | Copy: Eugenie Verney

A digital experience designed to flow as smoothly as a Pilates class.

We elevated Think Fit’s brand, introducing a refined colour palette and an expanded typographic system to match its positioning. The website showcases Pilates, fitness classes, and personal training, while integrating with MindBody for effortless bookings and member account access.

Alongside the website, we developed marketing materials, including social media carousels, statics, reels, and ads, to attract new members. We also refreshed Think Fit’s vegan e-recipe book, aligning it with the new branding. To ensure ongoing engagement, we built and executed email marketing campaigns directly through MindBody.

iPad mockup luxury boutique fitness studio website for Think Fit, featuring class schedules, personal training, and MindBody integration

From the outset, Claire intuitively understood my vision, demonstrating an exceptional ability to translate ideas into compelling designs. Her work across my website, social media advertising, and Think Fit’s email communications has been nothing short of outstanding. She possesses a rare combination of creativity, strategic thinking, and technical expertise, making every project feel effortless on my part. Finding Claire is one of the best things that has happened in my business in years.

Nicola Rea | Think Fit

Branding collateral design of Think Fit’s digital e-recipe book, a downloadable guide to healthy plant-based meals for active lifestyles.

See what else we've been up to.